ABSTRACT

We examined the effects of the reading medium (print vs. digital) on readers’ visual patterns, reading performance, and reading attitudes. Two within-subject experiments were conducted with 74 readers, who read articles using three reading media: print, computer, and tablet. The experimental results showed that in terms of visual patterns, readers exhibited a shorter fixation duration and a higher fixation count during print reading than during screen reading; reading performance, as measured on the basis of reading comprehension and reading time, was equivalent across all three media; however, in terms of reading attitude, readers reported higher levels of perceived understanding, perceived confidence, and perceived immersion and lower levels of perceived fatigue for reading printed text than reading from a device screen. Therefore, the performance gap between print and screen reading is narrowing. However, printed text may still be the preferred mode of reading, as demonstrated by the readers’ preferences.

摘要

我们研究了阅读媒介（印刷版与数字版）对读者视觉模式、阅读表现和阅读态度的影响。对 74 名读者进行了两个受试者内实验，他们使用三种阅读媒体阅读文章：印刷品、计算机和平板电脑。实验结果表明，在视觉模式方面，读者在印刷阅读时比屏幕阅读时表现出更短的注视持续时间和更高的注视次数；在阅读理解和阅读时间的基础上衡量的阅读性能在所有三种媒体中都是相同的；然而，就阅读态度而言，与在设备屏幕上阅读相比，阅读印刷文本的读者报告的感知理解、感知信心和感知沉浸感更高，感知疲劳程度更低。所以，打印和屏幕阅读之间的性能差距正在缩小。然而，正如读者的偏好所证明的那样，印刷文本可能仍然是首选的阅读方式。