The coronavirus disease (COVID-19) outbreak has raised consumer concerns about health. By employing 306 online questionnaires, we identify COVID-19's effect on online organic agriculture product consumption and rural health tourism intention based on stimulus-organism-response theory and event system theory by incorporating risk information disclosure of COVID-19 as the moderating variable and health consciousness and risk perception as the mediating variables. These findings suggest that considering the impact of COVID-19 can help focus the production and online sales of organic agricultural products, the establishment and improvement of rural health facilities, and the marketing of rural health tourism.

中文翻译：

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冠状病毒病（COVID-19）事件强度对潜在在线有机农产品消费和乡村健康旅游机会的影响

冠状病毒病 (COVID-19) 的爆发引发了消费者对健康的担忧。通过使用 306 份在线问卷，我们基于刺激-生物-响应理论和事件系统理论，将 COVID-19 的风险信息披露作为调节变量和健康状况，识别 COVID-19 对在线有机农产品消费和乡村健康旅游意向的影响。意识和风险感知作为中介变量。这些研究结果表明，考虑到 COVID-19 的影响，可以帮助重点关注有机农产品的生产和在线销售、农村卫生设施的建立和改进以及农村健康旅游的营销。