Aiming at the two-echelon newsvendor problem in which the market demand of commodities is random both in normal sales period and in liquidation period, this paper studies the pricing and ordering decision of retailers by using rational expectation equilibrium under the condition of considering consumersʼ strategic behavior and rapid response mechanism. Then, the decision-making problem under retailersʼ initial order quantity commitment is discussed, as well as the effect of commitment mechanism on supply chain performance. On this basis, both the two-part pricing contract and revenue-sharing contract are introduced to achieve supply chain coordination aiming at the profit maximization under the initial order quantity commitment mechanism. The results show that the rapid response mechanism can reduce the negative impact of consumers’ strategic behavior, and the initial order quantity commitment can further reduce the impact and improve the retailers’ profit. Both the two-part pricing contract and revenue-sharing contract can coordinate the whole supply chain in which the two-part pricing contract can distribute profit arbitrarily between manufacturers and retailers while the revenue-sharing contract can share risks among members of the supply chain.

中文翻译：

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具有快速响应和战略性消费者的两级新闻供应商模型的协调机制

针对在正常销售期和清算期商品市场需求都是随机的两级报贩问题，本文在考虑消费者战略行为的情况下，通过理性预期均衡研究零售商的定价和订购决策。快速反应机制。然后，讨论了零售商初始订单数量承诺下的决策问题，以及承诺机制对供应链绩效的影响。在此基础上，引入了两部分定价合同和收益共享合同，以实现在初始订单数量承诺机制下以利润最大化为目标的供应链协调。结果表明，快速反应机制可以减少消费者战略行为的负面影响，而初始订单量承诺可以进一步减少影响并提高零售商的利润。两部分定价合同和收益共享合同都可以协调整个供应链，其中两部分定价合同可以在制造商和零售商之间任意分配利润，而收益共享合同可以在供应链成员之间分担风险。