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Testing self-congruity theory in Bektashi faith destinations: The roles of memorable tourism experience and destination attachment
Journal of Vacation Marketing ( IF 4.000 ) Pub Date : 2021-04-26 , DOI: 10.1177/13567667211011758
Ibrahim Cifci 1
Affiliation  

The study extends the current literature by examining self-congruity and its relationship with possible psychological determinants of travelers’ satisfaction and revisit intention. A quantitative study approach was administered on data collected from travelers to the Bektashi faith destinations in Turkey. Through 357 valid questionnaires, the study confirms that both actual and ideal self-congruity do not directly affect overall satisfaction and revisit intention. Memorable tourism experience fully mediates the relationship of actual and ideal self-congruity with overall satisfaction and revisit intention. However, only actual self-congruity directly affects destination attachment. Memorable tourism experience partially and fully mediates the relationships of actual and ideal self-congruity with destination attachment, respectively. Lastly, destination attachment moderates the relationships of actual self-congruity with overall satisfaction and revisit intention. This study also offers several practical implications for responsible authorities in faith destinations.



中文翻译:

在Bektashi信仰目的地测试自我一致性理论:难忘的旅游经历和目的地依恋的作用

该研究通过检查自我一致性及其与旅行者满意度和重访意向的可能心理决定因素的关系,扩展了当前的文献。对从土耳其Bektashi信仰目的地的旅行者收集的数据进行了定量研究。通过357份有效的问卷调查,研究证实了实际和理想的自我一致性都不会直接影响整体满意度和重访意愿。难忘的旅游经历充分调解了实际和理想自我一致性与总体满意度和重访意向之间的关系。但是,只有实际的自我一致性会直接影响目标附件。难忘的旅游经历分别部分和完全调节了实际和理想自我一致性与目的地依恋的关系。最后,目的地依恋关系可调节实际自我一致性与总体满意度和重新访问意图之间的关系。这项研究还为信仰目的地的负责机构提供了一些实际意义。

更新日期:2021-04-26
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