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Influence of Computer Knowledge and Level of Education on Spanish Citizens’ Propensity to Use E-Commerce
Social Science Computer Review ( IF 4.1 ) Pub Date : 2021-04-26 , DOI: 10.1177/08944393211007313
Enrique Jiménez-Rodríguez 1 , Esteban Vázquez-Cano 2 , Ángeles Cebrián-Hernández 3 , Eloy López-Meneses 1
Affiliation  

This article analyzes the influence of Spanish citizens’ computer knowledge and level of education on their tolerance of, or aversion to, risk in the online purchase of goods and services. To this end, annual survey data from Spain’s National Statistics Institute were used to know the incidence in e-commerce of the following variables: “computer knowledge,” “electronic commerce,” and “socioeconomic characteristics.” A method based on the design of a computer knowledge indicator was used, followed by a bivariate logistic regression to determine computer knowledge and level of education. The results show that the higher the level of computer knowledge, the greater the impulse to buy online and the higher the tolerance of risk. There was also a positive relation between level of education and propensity to buy; the higher the level of education, the greater the propensity.



中文翻译:

计算机知识和教育水平对西班牙公民使用电子商务的倾向的影响

本文分析了西班牙公民的计算机知识和教育水平对他们对在线购买商品和服务的风险的承受力或厌恶感的影响。为此,来自西班牙国家统计局的年度调查数据用于了解以下变量在电子商务中的发生率:“计算机知识”,“电子商务”和“社会经济特征”。使用了一种基于计算机知识指标设计的方法,然后通过二元逻辑回归确定计算机知识和教育水平。结果表明,计算机知识水平越高,在线购买的冲动就越大,风险承受能力也就越高。受教育程度和购买倾向之间也存在正相关关系;受教育程度越高

更新日期:2021-04-27
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