Purpose

By embracing the entire community of travellers, despite their capacity, tourism destinations that have the opportunity to appeal to the art of inclusive tourism policies in the Center of Portugal, are analyzed, showing the importance for a tourist destination to adapt these policies to the notoriety of the destination brand.

Design/methodology/approach

This paper offers a practical viewpoint based on the state-of-the-art of public policies relating to inclusive and accessible tourism in the Center of Portugal and their impacts on the destination branding.

Findings

Taking into account the territorial specificity of the Center of Portugal, the asymmetries of development and cohesion, Tourism Center of Portugal (TCP) has sought to develop projects and actions in partnership with the different actors in the territory that promote territorial cohesion, integrated and sustainable development and the attractiveness of the inland region.

Practical implications

All the projects developed to support accessible and inclusive tourism, in which TCP is an active part, create a network of tourist services to become destinations more accessible and inclusive for everyone.

Originality/value

Inclusive and accessible tourism is little explored by DMOs. In this paper, the case of the Center of Portugal region is presented, highlighting a series of unprecedented initiatives that are being developed, aiming to provide the destination with unique points of differentiation.

中文翻译：

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无障碍和包容性旅游：为什么对目的地品牌如此重要？

目的

通过拥抱整个旅行者社区，尽管他们具有能力，但分析了有机会诉诸葡萄牙中心包容性旅游政策艺术的旅游目的地，显示出使旅游目的地适应这些恶名昭著的旅游目的地的重要性目的地品牌。

设计/方法/方法

本文基于与葡萄牙中心的包容性和无障碍旅游有关的最新公共政策及其对目的地品牌的影响，提供了一种实用的观点。

发现

考虑到葡萄牙中心的地域特殊性，发展与凝聚力的不对称性，葡萄牙旅游中心（TCP）寻求与该地区的不同参与者合作制定项目和行动，以促进领土凝聚力，一体化和可持续发展内陆地区的发展和吸引力。

实际影响

为支持无障碍和包容性旅游而开发的所有项目（技术合作计划是TCP的积极组成部分）创建了一个旅游服务网络，使每个人的目的地都变得更加无障碍和包容。

创意/价值

DMO很少探索包容性和无障碍旅游。本文以葡萄牙中部地区为例，重点介绍了一系列正在制定的前所未有的举措，旨在为目的地提供独特的差异化点。