Purpose

This paper aims to explain how FC Porto positioned its museum and stadium as touristic and cultural attractions of reference in Porto. The current international situation demands a reflection on how to behave in relation to the market in the near future.

Design/methodology/approach

This paper is based on information drawn from official sources and relevant FC Porto data.

Findings

FC Porto Museum has an extensive program of cultural events that is offered every month to the locals. Public and private partnerships have also been celebrated by welcoming all kinds of audiences from schools to universities and tour operators.

Practical implications

Now that everyone is living in unprecedented and challenging times, sharing experiences on how to evolve and create new opportunities to the public is even more essential.

Originality/value

FC Porto Museum and Dragão Stadium are among the most visited attractions in Porto. Although cultural attractions are often more popular, during the past six years the impact of the museum and stadium on the tourism sector in the eastern area of the city and the local community cannot be underestimated.

中文翻译：

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波尔图足球俱乐部博物馆项目和新现实的挑战

目的

本文旨在解释FC Porto如何将其博物馆和体育馆定位为Porto的旅游和文化景点。当前的国际形势要求反思在不久的将来如何与市场保持一致。

设计/方法/方法

本文基于从官方来源获得的信息以及FC Porto的相关数据。

发现

波尔图足球俱乐部博物馆提供广泛的文化活动计划，每个月都会向当地人提供。通过欢迎从学校到大学以及旅行社的各种听众来庆祝公共和私人合作伙伴关系。

实际影响

现在，每个人都生活在前所未有的充满挑战的时代，分享如何发展和为公众创造新机会的经验就变得尤为重要。

创意/价值

波尔图FC博物馆和德拉贡体育场是波尔图最受游客欢迎的景点。尽管文化景点通常更受欢迎，但在过去六年中，博物馆和体育馆对城市东部地区和当地社区旅游业的影响不可低估。