Purpose

This study aims to analyse the importance of public and private policies to inclusive, sustainable, cohesive and accessible tourism in Portugal and also to assert tourism activity as a central point for economic, social and environmental development across the country.

Design/methodology/approach

This paper is a viewpoint reflection on the design and implementation of the Tourism Strategy 2027.

Findings

The importance of joint work to affirm tourism as a hub for economic, social development and environmental impact throughout the territory, positioning Portugal as one of most competitive, inclusive and sustainable destinations worldwide.

Practical implications

Now more than ever, strategic tourism goals are key points in support of innovative, accessible and inclusive tourism, to stimulate data-based decision-making, improve the tourist experience and increase the focus on sustainability.

Originality/value

In this paper, the objectives of the Portuguese tourism strategy 2027 are outlined and a series of unprecedented initiatives are profiled, which aim to provide the destination with highly competitive conditions, to differentiate it from other tourist destinations while increasing its notoriety and competitiveness.

中文翻译：

---

葡萄牙旅游战略（ET27）–如今比以往任何时候都多

目的

这项研究旨在分析公共和私人政策对葡萄牙具有包容性，可持续性，凝聚力和可及性的旅游业的重要性，并将旅游活动确立为全国经济，社会和环境发展的中心。

设计/方法/方法

本文是对《 2027年旅游业战略》的设计和实施的观点反思。

发现

共同努力对于确认旅游业是整个领土经济，社会发展和环境影响的枢纽的重要性，使葡萄牙成为全球最具竞争力，包容性和可持续性的目的地之一。

实际影响

如今，战略旅游目标比以往任何时候都成为支持创新，无障碍和包容性旅游，刺激基于数据的决策，改善游客体验并更加关注可持续性的关键点。

创意/价值

在本文中，概述了葡萄牙旅游业战略2027的目标，并提出了一系列前所未有的举措，旨在为目的地提供高度竞争的条件，使其与其他旅游目的地区分开来，同时提高其声名和竞争力。