ABSTRACT

We investigate how perceived positive and negative effects of polling news are related to political behaviors through emotions. The results of two web-based surveys before and after the 2018 mayoral election in Seoul, South Korea, demonstrate that the perceived positive effect of polling news is indirectly linked to reinforcement of support through pride particularly for supporters of winning candidate. The perceived negative effect of polling news is positively associated with campaign discourse engagement through anxiety. These results suggest that voters’ perceptions about the effects of polling news may have an actual influence on their political behaviors through emotions, and how voters feel about the usefulness of polling news may affect the intensity of their support for the preferred candidate.

摘要

我们调查了民意测验新闻的正面和负面影响如何通过情感与政治行为相关联。在2018年韩国首尔市长选举前后，两项基于网络的调查结果表明，民意测验新闻的感知积极影响与通过自豪感增强支持尤其是对获胜候选人的支持者间接相关。民意测验新闻的负面影响与通过焦虑参与竞选活动的话语正相关。这些结果表明，选民对民意测验新闻效果的看法可能会通过情感对其政治行为产生实际影响，而选民对民意测验新闻的效用的感觉可能会影响他们对首选候选人的支持程度。