This empirical research contributes to the current knowledge of sustainable destination management by applying nudge and value belief norm theories. The objective of this study is to investigate the effects of sustainable intelligence, destination social responsibility (DSR), biospheric value, and visit experience on pro-environmental behaviour in the eco-tourism site of Upo Wetland, South Korea. This study also compares pro-environmental behaviour across two DSR segments (high and low DSR clusters). Results reveal that sustainable intelligence, biospheric value, DSR, and visit experience at ecotourism sites significantly influence pro-environmental behaviour. Sustainable intelligence exerts the highest effect on pro-environmental behaviour among the variables. The impact of the high DSR group on pro-environmental behaviour is stronger than that on the low DSR group. Thus, managers of ecotourism sites should engage in the high DSR group that does care about sustainable intelligence and biospheric value in environmentally friendly activities.

这项实证研究通过运用微调和价值信念规范理论，为当前的可持续目的地管理知识做出了贡献。这项研究的目的是调查可持续性情报，目的地社会责任（DSR），生物圈价值和访问经验对韩国Upo湿地生态旅游区的亲环境行为的影响。这项研究还比较了两个DSR区段（高DSR和低DSR簇）之间的环保行为。结果表明，可持续的智力，生物圈价值，DSR和生态旅游场所的访问经验会显着影响亲环境行为。在这些变量中，可持续智慧对环保行为的影响最大。高DSR组对环保行为的影响要强于低DSR组。因此，生态旅游场所的管理者应参加高DSR小组，该小组在环保活动中关心可持续情报和生物圈价值。