This paper introduces an experiential learning project for the principles of microeconomics class. In this project, students create a baking business and act as entrepreneurs, from conducting market research, engaging in production and sales, to evaluating their business’s financial performance. This hands-on project not only covers a wide range of learning objectives, including demand and supply, elasticity, market efficiency, production costs, and market structures, but also offers students an opportunity to improve their communication skills, problem-solving skills, time management skills, and teamwork skills. This paper introduces the project and provides supplemental materials for instructors to evaluate student performance in this project. This paper also discusses several modifications to shorten or expand this project to meet different learning objectives for various class sizes and class formats.

本文介绍了一个针对微观经济学课程原理的体验式学习项目。在该项目中，学生从开展市场研究，从事生产和销售到评估其业务的财务绩效，创建了一家烘焙企业并担任企业家。该动手项目不仅涵盖了广泛的学习目标，包括需求和供应，弹性，市场效率，生产成本和市场结构，而且还为学生提供了改善沟通技巧，解决问题的技巧，时间的机会。管理技能和团队合作能力。本文介绍了该项目，并为教师评估该项目的学生表现提供了补充材料。