Crowdshipping has recently emerged as a sustainable option for urban parcel delivery, where transport tasks are carried out by regular citizens who are engaged in a passenger trip, instead of the usual professional carriers. A key challenge for such as service offering is to maintain a sustainable network of customers (demand) and couriers (supply). This paper quantitatively explores how demand and supply functions for bicycle crowdshipping meet in a parcel delivery market. Earlier literature has identified factors that determine the success of this business model. We build on this to estimate the potential of the new services, by means of a market equilibrium model. A case study is presented from the Netherlands which uses tailor-made surveys, bicycle trip data and online shopping statistics. The study quantifies the importance of influencing factors. The insights can be used to design a bike crowdshipping platform which brings together the demand and the supply sides effectively. Future research could go into platform design, more accurate behavioral models as well as into advanced pricing approaches.

拥挤最近已成为城市包裹运送的一种可持续选择，在这种情况下，运输任务是由从事客运旅行的普通公民而不是通常的专业承运人来完成的。诸如提供服务之类的主要挑战是维持客户（需求）和快递公司（供应）的可持续网络。本文定量地探讨了在包裹交付市场中自行车众筹的供需功能如何满足需求。较早的文献已经确定了决定这种商业模式成功的因素。我们以此为基础，通过市场均衡模型来估计新服务的潜力。荷兰提供了一个案例研究，该案例使用量身定制的调查，自行车旅行数据和在线购物统计数据。该研究量化了影响因素的重要性。这些见解可用于设计自行车众筹平台，以有效地将需求和供应方结合在一起。未来的研究可能会涉及平台设计，更准确的行为模型以及高级定价方法。