This perspectives article seeks to comment and reflect on my 1999 BAS article titled “Corporate Social Responsibility: Evolution of a Definitional Construct,” and subsequent writings addressing these same topics. First, perspectives on the 1950-1999 period are offered. Second, reflections on the 2000-2020 period are presented. Finally, thoughts about the future and the new normal for CSR are set forth. Hopefully, the observations presented will stimulate further thinking on this important concept. And, it will be interesting to all of us to see where the dust settles when the pandemic ends and organizations have had a chance to re-imagine or reset their missions, goals, and processes with respect to CSR.

该观点文章旨在评论和反思我在1999年的BAS上题为“企业社会责任：定义结构的演变”的文章，以及随后针对这些主题的著作。首先，提供了1950-1999年时期的观点。其次，提出了对2000-2020年的思考。最后，阐述了关于企业社会责任的未来和新常态的想法。希望提出的观察结果将激发对该重要概念的进一步思考。而且，我们所有人都将很高兴看到大流行结束时尘埃落定，组织已经有机会对CSR的使命，目标和流程进行了重新设想或重新设定。