ABSTRACT

Digital platforms have become a major tool for media figures. The Internet offers the media essential tools, most notably authentic and accessible sources of information and the absence of censorship. Digital media provides media personalities with a platform that is free and fast where they can express themselves freely without ‘gatekeepers.’ Drawing on Deuze’s five-dimensional model of journalism, this article shows that for the content transfer platform, the network is characterised by a young audience, leading to more consumer confidence due to its authentic nature. It also found that platform selection relates directly to content and that media people use the network to promote agendas. In addition, their influence on social networks is greater because they are bi-directional and allow for audience reaction. As for the media figure’s personality, it was found that the success of media figures does not involve the quality of the content but the admiration of the audience. In addition, it emerged from the interviews that technological determinism affects media figure activities such that ‘the medium is the message’ – type of media dictates choice of the content transfer platform, content, and media figure personality.

摘要

数字平台已成为媒体人物的主要工具。互联网提供了媒体必不可少的工具，其中最引人注目的是可靠的可访问信息源以及缺乏审查制度。数字媒体为媒体人士提供了一个免费，快速的平台，使他们无需“网守”就可以自由地表达自己的想法。本文利用Deuze的新闻业的五维模型，表明对于内容传输平台，该网络的特点是年轻的受众群体，由于其真实的性质而导致了更多的消费者信心。它还发现平台选择与内容直接相关，媒体人使用网络来促进议程。此外，它们对社交网络的影响更大，因为它们是双向的，并允许受众做出反应。至于媒体人物的个性，人们发现媒体人物的成功不在于内容的质量，而在于观众的钦佩。此外，从访谈中可以发现，技术决定论会影响媒体人物的活动，例如“媒体就是信息” –媒体的类型决定了内容传输平台，内容和媒体人物个性的选择。