As new AR supported products such as location-based AR navigation systems become available in the consumer market, it is particularly important to understand how user perceptions of AR can be optimized to enhance customer satisfaction and increase purchase intention of these products. However, little research has addressed this gap in the literature so far. Therefore, this study developed a theoretical framework including user perceptions of AR, experience, satisfaction and purchase intention employing experience economy theory. This study's main theoretical contribution is that three user perceptions of AR – spatial ability (sensory domain), sense of presence (feeling domain), and conceptual understanding (cognitive domain) – were found to be key antecedents of consumers' intention to purchase location-based AR navigation systems through the mediation of educational, entertainment, aesthetic, and escape experience. The findings have important implications for future development of location-based AR systems.

随着新的支持AR的产品（如基于位置的AR导航系统）在消费市场上可用，了解如何优化用户对AR的感知以提高客户满意度并增加这些产品的购买意图尤其重要。但是，迄今为止，很少有研究解决文献中的这一空白。因此，本研究使用体验经济理论建立了一个包括用户对AR，体验，满意度和购买意愿的感知的理论框架。这项研究的主要理论贡献在于，发现了三个用户对AR的感知-空间能力（感官领域），存在感（感觉领域）和概念理解（认知领域）-是消费者行为感知的关键先决条件。打算通过教育，娱乐，审美和逃生体验的中介来购买基于位置的AR导航系统。这些发现对基于位置的AR系统的未来发展具有重要意义。