ABSTRACT

Social Networking Sites (SNS) user behavior has been discussed in association with SNS user personality characteristics, such as narcissism. However, gender and cultural influences on the relationship between selfie posting on SNS and narcissism remain unclear. Thus, the present study included gender and culture to investigate the relationship between narcissism and selfie posting using 232 Japanese and 481 American college students. The main findings include: (a) while the data failed to show a significant difference in level of narcissism across culture, significant gender differences were found in each culture; (b) our data show no significant difference in the number of selfies across culture/gender or level of narcissism; (c) self-esteem moderated the relationship between narcissism and the number of selfies for American male college students.

摘要

社交网站 (SNS) 用户行为已与 SNS 用户个性特征（例如自恋）相关联进行了讨论。然而，性别和文化对 SNS 上的自拍与自恋之间关系的影响仍不清楚。因此，本研究包括性别和文化，以使用 232 名日本大学生和 481 名美国大学生调查自恋与自拍之间的关系。主要发现包括：(a) 虽然数据未能显示跨文化的自恋水平存在显着差异，但在每种文化中都发现了显着的性别差异；(b) 我们的数据显示，不同文化/性别或自恋程度的自拍数量没有显着差异；(c) 自尊调节了美国男大学生自恋与自拍次数之间的关系。