ABSTRACT

The aim of this study is to determine whether the generations make a difference in the perception of destination image of tourists. The study is carried between July-October 2019 at Antalya Airport International Terminals with 806 departing tourists. While CHAID analysis is performed for discovering age groups, multiple correspondence analysis is used to detect intersections and distinctions among destination image perceptions of tourists from different generations. Baby boomers have the highest destination experience and have more positive evaluation compared to Gen-X. Gen-Z outstands as a group with the least positive perception of destination and country image. Gen-Y has the most positive evaluation, thus some of the women in Gen-Y are young mothers and prefer all-inclusive system at their holiday.

摘要

这项研究的目的是确定世代是否对游客的目的地形象产生了影响。该研究于2019年7月至10月在安塔利亚机场国际航站楼进行，有806名离港游客进行这项研究。在执行CHAID分析以发现年龄组的同时，使用多种对应分析来检测来自不同世代游客的目的地图像感知之间的交集和区别。与Gen-X相比，婴儿潮一代拥有最高的目的地体验，并且获得了更多积极的评价。Z世代在对目的地和国家形象的正面印象最差的群体中脱颖而出。Y世代的评价最为积极，因此，Y世代的某些女性是年轻母亲，在假期中更喜欢全包式。