This paper aims to develop a better understanding of the influence of the social environment in which entrepreneurs reside on the success of the crowdfunding projects they propose. Specifically, this study investigates on the importance of local religiosity on the propensity to support cross-regional crowdfunding projects. We theoretically discuss and empirically document, using a dataset of 5841 contributions on three Swiss reward-based and donation-based platforms, that local religiosity affects cross-regional resource flows by creating social interactions and enhancing trust. Furthermore, we find that cross-regional resource flows are more likely between regions sharing the same primary religion—whether Protestant or Catholic.

本文旨在更好地了解企业家所居住的社会环境对他们提出的众筹项目成功的影响。具体而言，本研究调查了当地宗教对支持跨区域众筹项目的倾向的重要性。我们在三个瑞士基于奖励和捐赠的平台上使用5841项贡献的数据集，从理论上进行讨论并凭经验证明，当地宗教信仰通过建立社会互动并增强信任来影响跨地区的资源流动。此外，我们发现跨地区的资源流动更有可能在共享同一主要宗教的地区之间发生，无论是新教徒还是天主教徒。