This study discusses the value of “toyrism,” the emerging mobile and social play patterns in association with toys through the object-based, but technologically enhanced practices of toy tourism. The study combines the value dimensions of play value afforded in the toys with the value generated in the co-creative activity of toy tourism, involving artifacts, affects, and touristic playscapes. Based on literature reviews on toy play, tourism experiences, and souvenirs, a conceptual framework was created and empirically examined through interview data. According to the results, the value of toyrism manifests in the functional value of making toys mobile and the emotional value of creative and visual documentation of toys' journeys. Furthermore, the value of toyrism is co-created through playful encounters between the player and the toy while traveling and in the process of playing: enabling experiences, documenting, and sharing the toy travels for others to enjoy through social media platforms.

这项研究通过玩具旅游的基于对象的，但在技术上得到了增强的方式，探讨了“ Toyrism”的价值，即与玩具相关的新兴移动和社交游戏模式。该研究将玩具中提供的游戏价值的价值维度与玩具旅游业的共同创造活动所产生的价值（包括人工制品，情感和旅游游乐设施）结合在一起。根据有关玩具游戏，旅游经历和纪念品的文献综述，创建了一个概念框架，并通过访谈数据进行了实证检验。根据研究结果，热烈主义的价值体现在使玩具可移动的功能价值和玩具旅程的创造性和视觉化文件的情感价值上。此外，