The purpose of this article is to expand knowledge about the gratification obtained from women’s magazines using the Uses and Gratifications Theory and the Expectation Confirmation Theory. A mobile-administered survey instrument was used to collect data from 520 magazine readers in South Africa. Key findings indicate that women’s magazines – queens of the newsstands – remain effective mechanisms in delivering inspiration for how females explore ways to improve themselves and for their social-oriented gratifications. The perceived gratification for the inspirational self-oriented dimension was higher than for the social-oriented dimension. There is also a significant difference between the satisfaction levels of readership behaviour groups.

本文的目的是使用“使用和满足理论”和“期望确认理论”来扩展从女性杂志中获得的满足感的知识。使用移动管理的调查工具从南非的520位杂志读者那里收集数据。主要发现表明，女性杂志-报摊的皇后-仍然是有效的机制，可以为女性探索如何改善自身的方式以及对社会的满足感提供灵感。对鼓舞性的自我导向维度的感知满足要高于对社会导向维度的感知满足。读者行为群体的满意度之间也存在显着差异。