Abstract

The breakout of COVID-19 has massively impacted the event industry. Focusing on Lourdes Pilgrimages, the results of the study reveal that the online delivery of the event, has not negatively impacted on the traditional dimension of the pilgrimage; nor on the satisfaction of attendees. Instead, it has potentially offered some opportunities to the Sanctuary, and surrounding areas. As a result, crisis either internal or external to an industry should not be perceived only as negative. A Janusian thinking approach is required to perceive the opportunities related to crisis, and an ambidextrous management approach needed to exploit them.

中文翻译：

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COVID-19：宗教旅游活动的影响和前景。卢尔德朝圣案

摘要

COVID-19 的爆发对活动行业产生了巨大影响。以卢尔德朝圣为重点，研究结果表明，该活动的在线交付并未对朝圣的传统维度产生负面影响；也不是与会者的满意度。相反，它可能为圣所和周边地区提供了一些机会。因此，行业内部或外部的危机不应仅仅被视为负面的。需要一种雅努斯思维方法来感知与危机相关的机会，并且需要一种灵活的管理方法来利用它们。