ABSTRACT

The aim of the study is to propose a “quick-response” model for analysing the impact of small and medium events in urban contexts, capable of timeliness, with low budget and able to describe the nature and the intensity of the impact. In order to achieve this goal, a model based on four groups of indicators is proposed. They are referred to: the economic impact for territorial stakeholders, the visibility in the web, the economic balance and the positioning in the city event portfolio. The model has been tested on the Umbria Jazz Festival demonstrating its financial and organizational sustainability, as well as maintaining the quality and accuracy of the information collected.

摘要

该研究的目的是提出一种“快速响应”模型，用于分析中小事件在城市环境中的影响，该事件具有及时性，预算低并且能够描述影响的性质和强度。为了实现这一目标，提出了基于四组指标的模型。它们是指：对地区利益相关者的经济影响，网络中的可见性，经济平衡以及城市事件组合中的定位。该模型已在翁布里亚爵士音乐节上进行了测试，证明了其财务和组织的可持续性，并保持了所收集信息的质量和准确性。