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“Millennials as working class”: El Rey Network and the politics of race, class, and gender
Critical Studies in Media Communication ( IF 1.328 ) Pub Date : 2021-04-17 , DOI: 10.1080/15295036.2021.1913287
Benjamin M. Han 1
Affiliation  

ABSTRACT

This article examines how the El Rey Network departs distinctively from other competing Latinx television channels catered to the young bicultural and bilingual millennials. The cable network’s emphasis on working-class masculinity aims to appeal to the Latino millennials who increasingly identify themselves as the new working class. The deployment of a working-class perspective into its original programing, branding, and aesthetics aspires to offer a televisual space where Latinos can redefine the boundaries of their masculinity stemming from the feminization of labor and economic inequalities under the forces of capitalism. Despite El Rey’s desire to provide more visibility and presence of Latino male bodies on television, it adheres to narrow conceptions of machismo that do not speak to the intersectionality of race, ethnicity, gender, class, sexuality, and generational differences that shape the millennial Latinx identity formation. Therefore, the case study of El Rey illustrates how the Latinx television industry has not evolved much as it presents to be. The article also contributes to the ongoing discussion about Latinx television’s efforts to construct a cohesive discourse of Latinidad and the complex meanings of race, class, and gender informing the politics of Latino representation.



中文翻译:

“作为工人阶级的千禧一代”:El Rey Network 和种族、阶级和性别的政治

摘要

本文探讨了 El Rey Network 如何与其他竞争的拉丁电视频道区别开来,以迎合年轻的双文化和双语千禧一代。有线电视网络对工人阶级男子气概的强调旨在吸引越来越多地将自己视为新工人阶级的拉丁裔千禧一代。将工人阶级的视角部署到其原始的节目、品牌和美学中,渴望提供一个电视空间,在那里拉丁裔可以重新定义他们的男子气概的界限,这些界限源于资本主义力量下劳动力的女性化和经济不平等。尽管 El Rey 希望在电视上提供更多拉丁裔男性身体的可见度和存在感,但它坚持狭隘的男子气概概念,不涉及种族、民族、性别、阶级、性,以及塑造千禧年拉丁裔身份形成的代际差异。因此,El Rey 的案例研究说明了拉丁电视行业如何没有像现在这样发展。这篇文章还有助于正在进行的讨论,即拉丁电视努力构建一个有凝聚力的拉丁语话语,以及种族、阶级和性别的复杂含义,为拉丁裔代表的政治提供信息。

更新日期:2021-04-17
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