In the first years of the new millennium, the popularization of e-books and widely available digital content built a strong case for the possibility of analog eradication. Within the past few decades, most popular analog forms of entertainment have been replaced by more compact and efficient methods of consumption. Therefore, as e-readers gained momentum in publishing, the industry prepared for the reality that print books could become increasingly irrelevant. However, over a decade later, we have seen something shocking in the context of an increasingly digital society: print books are thriving in a digitized world. In this paper, I will discuss the complex relationship between publishing and the digital sphere and explore the prevalence of print.

在新千年的头几年，电子书的普及和广泛可用的数字内容为消除模拟的可能性提供了有力的依据。在过去的几十年中，最流行的模拟娱乐形式已被更紧凑，更高效的消费方式所取代。因此，随着电子阅读器在出版领域的发展势头强劲，该行业为印刷书籍可能变得越来越无关紧要这一现实做好了准备。但是，在十年后的今天，随着数字社会的日益发展，我们看到了一些令人震惊的事情：印刷书籍在数字化世界中蓬勃发展。在本文中，我将讨论出版与数字领域之间的复杂关系，并探讨印刷的盛行。