The global population is ageing with implications for the provision of tourism experiences to meet changing needs. The shift in demographics has encouraged a focus on the older visitor with tourism organisations recognising the value of engaging with this market, though little research exists to inform the development of experiences. Many in the ‘Traditionalist’ category, born pre-WW2, have a lifetime habit of visiting attractions but find it increasingly difficult to continue this engagement. Barriers include available time due to multiple social and caring responsibilities and concerns regarding physical and intellectual accessibility, while attraction managers lack data on this market's needs, leading to misconceptions and limited provision. Key enablers are inclusive design, clear communication of access, and the provision of specifically designed experiences. Key features of these to be regular events to develop visitor familiarisation, and to include interactive activities relating to attraction assets and a strong socialisation aspect.

全球人口正在老龄化，对提供满足不断变化的需求的旅游体验产生了影响。人口结构的变化促使旅游组织认识到与这个市场互动的价值，因此将重点放在年长游客上，尽管很少有研究可以为体验的发展提供参考。第二次世界大战之前出生的“传统主义者”类别中的许多人终生习惯参观景点，但发现继续开展这种活动越来越困难。障碍包括由于多重社会和关怀责任以及对身体和智力上的可及性的关注而导致的可用时间，而吸引力管理者缺少有关该市场需求的数据，从而导致误解和供应不足。关键推动因素是包容性设计，访问权限的清晰沟通，以及提供专门设计的体验。这些活动的主要特征是定期举办的活动，以提高访客的熟悉度，并包括与景点资产和强大的社交化方面有关的互动活动。