当前位置: X-MOL 学术Journal of Marketing Theory and Practice › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Heavy social networking and online compulsive buying: the mediating role of financial social comparison and materialism
Journal of Marketing Theory and Practice Pub Date : 2021-04-16 , DOI: 10.1080/10696679.2021.1909425
Saeed Pahlevan Sharif 1 , Long She 1 , Ken Kyid Yeoh 2 , Navaz Naghavi 1
Affiliation  

ABSTRACT

This study aimed to investigate the mediating role of financial social comparison and materialism in the relationship between heavy social networking and online compulsive buying among Malaysian young adults. A total of 1,109 social networking sites users aged 16 to 25 years (M = 20.57, SD = 1.47), 87.9% Malaysian Chinese, completed an online survey questionnaire. Covariance-based structural equation modeling was used to assess the measurement model and the proposed serial mediation model. There was a significant positive relationship between heavy social networking and financial social comparison, financial social comparison and materialism, as well as materialism and online compulsive buying. Moreover, the results showed that financial social comparison and materialism mediated the relationship between heavy social networking and online compulsive buying. The findings shed light on the underlying mechanisms that drive the tendency for online compulsive buying. Several practical implications in terms of addressing the problem of online compulsive buying, not merely among young adults but also across the wider population were discussed.



中文翻译:

重度社交网络和在线强迫购买:金融社会比较和物质主义的中介作用

摘要

本研究旨在调查金融社会比较和物质主义在马来西亚年轻人的繁重社交网络和在线强迫购买之间的关系中的中介作用。共有 1,109 个社交网站用户年龄在 16 至 25 岁(M = 20.57,SD = 1.47),87.9% 的马来西亚华人完成了在线调查问卷。使用基于协方差的结构方程模型来评估测量模型和提出的串行中介模型。重度社交与金融社会比较、金融社会比较与物质主义、物质主义与网络强迫购买之间存在显着的正相关关系。此外,结果表明,金融社会比较和物质主义在重度社交网络与在线强迫购买之间的关系中起中介作用。这些发现揭示了推动在线强迫购买趋势的潜在机制。在解决在线强迫购买问题方面的几个实际意义,

更新日期:2021-04-16
down
wechat
bug