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The Impact of the Covid-19 on the Perception of DMOs About the Sustainability Within Destinations: A European Empirical Approach
Tourism Planning & Development Pub Date : 2021-04-16 , DOI: 10.1080/21568316.2021.1914149
Jorge Rivera 1 , Ricardo Pastor 2 , Jonathan Gomez Punzon 3
Affiliation  

ABSTRACT

Marketing and/or destination management organisations (DMO’s) must manage crises that affect a tourist destination. Recent studies suggest that, iafterthe Covid-19 crisis, demand for responsible tourism will increase. The aim of this study is to examine the role of DMOs in this scenario. The research contrasted their perception of the positioning of the destination and the changes that, as a result of the crisis, have taken place in their marketing strategy on sustainable tourism. More than 400 participants were recruited from European national, regional and local DMOs through an online survey. The data, analysed using a quantitative approach, led to the conclusion that DMOs’ efforts to promote sustainable tourism are positively associated with different regions, that crisis scenarios are turning points for improvement in organization and that DMOs establish themselves as leaders in destination communication. The findings contribute to strengthen the idea that business development in tourism destinations must tend towards responsible tourism to achieve the desired tourism sustainability.



中文翻译:

Covid-19对DMO对目的地内部可持续性的感知的影响:欧洲的经验方法

摘要

营销和/或目的地管理组织(DMO)必须管理影响旅游目的地的危机。最近的研究表明,在Covid-19危机之后,对负责任旅游业的需求将增加。这项研究的目的是检查DMO在这种情况下的作用。这项研究对比了他们对目的地位置的看法以及由于危机而在其可持续旅游业营销策略中发生的变化的看法。通过在线调查从欧洲国家,地区和地方DMO招募了400多名参与者。使用定量方法分析的数据得出的结论是,DMO为促进可持续旅游业所做的努力与不同地区有正相关关系,危机场景是组织改进的转折点,而DMO则将自己确立为目的地沟通的领导者。这些发现有助于强化这样的观念,即旅游目的地的业务发展必须倾向于负责任的旅游,以实现理想的旅游业可持续性。

更新日期:2021-04-16
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