In higher education institutions, web surveys are frequently used for educational, research, and administrative purposes. One of the consequences of this is increasing oversurveying of higher education students, leading to low response rates. This naturally has important implications for the validity of web survey results. Consequently, we set up a methodological experiment at Tilburg University, the Netherlands, whereby the total student population was invited to participate in a web survey in order to investigate which features of contact design can positively influence web survey participation. We particularly focus on subject line content, the communication of deadlines and their timing, as well as the delays between contact moments. The results reveal that students were more likely to respond to a web survey invitation when the subject line is written in the national language in multilingual contexts. Furthermore, although the findings did not indicate an advantage of using a deadline, they also suggested that if a deadline is to be used, a longer deadline might be more beneficial.

在高等教育机构中，网络调查通常用于教育，研究和管理目的。其后果之一是增加了对高等教育学生的过度调查，导致答复率低。这自然会对网络调查结果的有效性产生重要影响。因此，我们在荷兰的蒂尔堡大学（Tilburg University）进行了方法论实验，邀请总学生人数参加网络调查，以调查联系人设计的哪些功能可以对网络调查的参与产生积极影响。我们特别关注主题行内容，截止日期的沟通和时间安排以及联系时间之间的延迟。结果表明，当主题行以多语言环境下以本国语言书写时，学生更有可能回应网络调查邀请。此外，尽管调查结果并未显示出使用期限的优势，但他们还建议，如果使用期限，则更长的期限可能更有利。