Design of loading screens needs to be optimized given its impact on user experience. This study explored the influence of four commonly used loading feedback types on users’ mental state and behavior regarding waiting using a questionnaire survey. Users’ data (N = 90) was collected using Psychopy and Wenjuanxing. The results suggested that using a logo as the loading feedback enabled better emotional experience, time perception, preference, and higher tolerable waiting time compared with the empty screen or circle icon loading feedback. Users indicated a preference for the combination of a slogan plus a logo loading feedback. These findings can have implications on how to design for improving user experience.

考虑到加载屏幕的设计对用户体验的影响，需要对其进行优化。这项研究使用问卷调查法探讨了四种常用的负荷反馈类型对用户等待时心理状态和行为的影响。用户数据（N = 90）是使用Psychopy和Wenjuanxing收集的。结果表明，与空白屏幕或圆圈图标的加载反馈相比，使用徽标作为加载反馈可提供更好的情感体验，时间知觉，偏好和更长的可忍受等待时间。用户对标语和徽标加载反馈的组合表示偏好。这些发现可能会影响如何设计以改善用户体验。