Under the federally mandated Title IX, NCAA athletic departments are directed to offer balanced promotional and informational coverage between men’s and women’s sports. This study examines how gender is represented in photographs on the Instagram accounts of prominent NCAA athletic departments. Findings indicate mixed results: female athletes, when showcased, receive similar promotional efforts to their male peers; their athleticism is highlighted; and fan engagement metrics are as high as male sports. However, female athletic achievements are overwhelmingly underrepresented, suggesting equality is still deficient.

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#Gramming Gender：对杰出的NCAA运动部门的Instagram帐户的平等认知

根据联邦授权的标题IX，NCAA体育部门被指示在男子和女子运动之间提供平衡的宣传和信息报道。这项研究研究了在NCAA著名体育部门的Instagram帐户中的照片中如何体现性别。结果表明结果参差不齐：女运动员在被展示时得到了与男运动员类似的促进努力；他们的运动能力被突出；和球迷参与度指标与男性体育项目一样高。但是，女性的运动成绩绝大部分都被低估了，这表明平等仍然是不足的。