Information production, dissemination, and consumption are contingent upon cultural and financial dimensions. This study attempts to find cultures of engagement that reflect how audiences engage with news posts made by either commercial or state-owned news outlets on Facebook. To do so, we collected over a million news posts (n = 1,173,159) produced by 482 news outlets in three Scandinavian countries (Denmark, Norway, and Sweden) and analyzed over 69 million interactions across three metrics of engagement (i.e. comments, likes, and shares). More concretely, we investigate whether the patterns of engagement follow distinct patterns across national boundaries and type of outlet ownership. While we are skeptical of metrics of engagement as markers of specific cultures of engagement, our results show that there are clear differences in how readers engage with news posts depending on the country of origin and whether they are fully state-owned or private-owned outlets.

信息的生产，传播和消费取决于文化和财务层面。这项研究试图找到一种互动的文化，这种文化能够反映出受众如何与Facebook上的商业或国有新闻媒体发布的新闻进行互动。为此，我们收集了超过一百万条新闻帖子（n 斯堪的纳维亚的三个国家（丹麦，挪威和瑞典）的482个新闻媒体制作了1,173,159篇），并分析了三种参与度（即评论，喜欢和分享）中超过6,900万次互动。更具体地说，我们调查参与模式是否遵循跨越国界和网点所有权类型的不同模式。尽管我们对参与度指标是否是特定参与文化的标志物表示怀疑，但我们的结果表明，读者在与新闻帖子互动的方式上存在明显差异，具体取决于原籍国以及它们是完全国有还是私人拥有的媒体。