ABSTRACT

As a recent technological innovation of great relevance to SMEs, this study focuses on the adoption of Software-as-a-Service (SaaS). We develop an extended SaaS adoption model that includes strategic orientations as antecedents of the key adoption drivers. Drawing on arguments from strategic IT alignment, we propose that CEOs’ extended SaaS adoption intention is determined by how much the perceived beliefs about SaaS fit the implemented strategic orientation. Our rationale is that CEOs play the dominant role in establishing alignment in SMEs as they make decisions about strategy and IT. We provide first evidence on the influence of CEOs’ strategic orientations on extended SaaS adoption.

摘要

作为最近与中小企业密切相关的技术创新，本研究重点关注软件即服务 (SaaS) 的采用。我们开发了一个扩展的 SaaS 采用模型，其中包括作为关键采用驱动因素的战略方向。借鉴战略 IT 一致性的论点，我们建议 CEO 的扩展 SaaS 采用意图取决于对 SaaS 的感知信念与实施的战略方向的匹配程度。我们的理由是，CEO 在制定战略和 IT 决策时，在中小企业建立一致性方面发挥着主导作用。我们提供了关于 CEO 的战略方向对扩展 SaaS 采用的影响的第一个证据。