ABSTRACT

This paper explores the emotions of self-drive rental car users in India on social-media platform using sentiment analysis and estimates the relationship between socio-demographic factors and factors influencing the decision of renting a car. An ordered logit model is used to determine the factors which are affecting individuals’ demographic characteristics to rent from a self-drive rental car service. A total of six models are computed for each of the influencing factors. The results suggest that there is a positive image of self-drive rental car service as perceived from social media platform and in the 18-25 years age group. Private employees are significantly affected by quality of car and ease to hire facility offered by this service. It is also estimated that time flexibility is the most influencing factor considered while renting a car. The outcomes of this study may aid these service providers in strategic planning and policy framework.

摘要

本文通过情绪分析在社交媒体平台上探讨了印度自驾租车用户的情绪，并估计了社会人口因素与影响租车决策的因素之间的关系。有序 logit 模型用于确定影响个人人口特征的因素，以从自驾租车服务中租车。为每个影响因素计算了总共六个模型。结果表明，从社交媒体平台和 18-25 岁年龄段来看，自驾租车服务的形象是正面的。私人雇员受到汽车质量和这项服务提供的易于租用设施的显着影响。据估计，时间灵活性是租车时考虑最多的影响因素。