Marine systems across the globe are experiencing myriad pressures with consequences for their health, management and the industries and communities that depend on them. Critical to improved management of our oceans and coasts is effective education and communication that ultimately leads to improved societal value of the world’s oceans. In Australia, the national scientific research agency, CSIRO, operates critical national research infrastructure such as the Marine National Facility (MNF), which also plays an important role in marine education, training and communication. The MNF Outreach Program seeks to strategically engage the community in marine science, identifying audience segments and developing programs, activities and content to meet their specific information needs. The program is structured around three specific audience segments: Purpose Seekers, Nurturers and Lifelong Learners. With both at-sea and shore-based activities and programs including the Indigenous Time at Sea Scholarship, CAPSTAN sea-training, Educator on Board, Floating Classroom, live ship-to-shore crosses and media and social media programming, the MNF Outreach program delivers meaningful engagement through experiential learning opportunities, rather than simply addressing knowledge deficits. As marine issues are varied and complex, marine communication and education approaches must be equally multifaceted, and a successful outreach program will have a spectrum of activities of varying resource intensity (such as cost, time and appropriately skilled personnel) which are matched to clear target audience segments. With increasing recognition of the importance of science communication in informing science literacy and policy, publicly funded national research facilities have an essential role to play by shifting from traditional research-only roles to also provide for targeted education and communication.

中文翻译：

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澳大利亚的海洋推广：国家研究机构如何与社区合作以提高科学素养

全球海洋系统正承受着无数的压力，对其健康，管理以及依赖它们的产业和社区造成了后果。有效的教育和交流对于改善我们的海洋和沿海地区的管理至关重要，最终可以提高世界海洋的社会价值。在澳大利亚，国家科研机构CSIRO运行着重要的国家研究基础设施，例如海洋国家设施（MNF），该设施在海洋教育，培训和交流中也发挥着重要作用。MNF外展计划旨在使社区战略性地参与海洋科学，确定受众群体，并开发计划，活动和内容以满足其特定的信息需求。该计划围绕三个特定的受众群体进行结构设计：追求目标的人，养育者和终身学习者。通过海上和岸上活动和计划，包括“土著时间海上奖学金”，CAPSTAN海上培训，船上教育者，浮动教室，船上岸对岸十字架直播以及媒体和社交媒体节目，MNF外联计划通过体验式学习机会提供有意义的参与，而不仅仅是解决知识不足。由于海洋问题多种多样且复杂，因此海洋传播和教育方法必须同等多方面，并且成功的宣传计划将具有一系列活动，这些活动的资源强度各不相同（例如成本，时间和适当的技术人员），并与明确的目标相匹配细分受众群。