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More Rational or More Emotional Than Others? Lay Beliefs About Decision-Making Strategies
Journal of Consumer Psychology ( IF 4.551 ) Pub Date : 2021-04-13 , DOI: 10.1002/jcpy.1244
Noah VanBergen 1 , Nicholas H. Lurie 2 , Zoey Chen 3
Affiliation  

Research demonstrates that people utilize both reasoning and feeling in decision making and that both strategies can be advantageous. However, little is known about how people perceive their decision-making relative to others. Despite research findings and popular appeals supporting the use of affective decision processes, across a series of studies, we find that individuals believe they rely more on reasoning, and less on feelings, than others. These effects are driven by the motivation to self-enhance where, in most contexts, individuals believe the use of reasoning is superior, and self-enhancing, compared to the use of feelings. Consistent with this mechanism, beliefs that one’s decisions are more rational than others’ are as follows: (a) stronger for those who exhibit greater beliefs in the superiority of reasoning (vs. feeling), (b) attenuated when the decision context precludes motivational thinking about the self or the self is affirmed, and (c) reversed when the use of feelings is perceived as more self-enhancing. We demonstrate downstream consequences (e.g., decision delegation), rule out alternative explanations, and discuss practical implications of these lay beliefs.

中文翻译:

比其他人更理性还是更感性?相信决策策略

研究表明,人们在决策中同时利用推理和感觉,这两种策略都可能是有利的。然而,人们如何看待他们的决策相关者却知之甚少给别人。尽管研究结果和普遍呼吁支持使用情感决策过程,但在一系列研究中,我们发现个人认为他们比其他人更多地依赖推理,而不是感觉。这些影响是由自我提升的动机驱动的,在大多数情况下,个人认为与使用感觉相比,推理的使用是优越的,并且是自我提升的。与这种机制一致,认为自己的决定比其他人更理性的信念如下:(a)对于那些对推理的优越性(相对于感觉)表现出更大信念的人来说更强烈,(b)当决策背景排除动机时减弱对自我或自我的思考得到肯定,并且(c)当感觉的使用被认为更能自我增强时,则相反。
更新日期:2021-04-13
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