Electronic Commerce Research and Applications ( IF 6 ) Pub Date : 2021-04-13 , DOI: 10.1016/j.elerap.2021.101050 Yanmei Jiang , Antonio K.W. Lau
This empirical study explores the roles of trust, risks and attractiveness of alternatives on customer confirmation, satisfaction and continuance intention in the sharing economy. The interacting effects of physical and psychological risks on them are also examined. Data from an online consumer survey of 458 valid responses were analyzed by structural equation modeling. The results show that the relationship between satisfaction and continuance intention is partially mediated by platform-based trust, driver-based trust and the attractiveness of alternatives and inconsistently mediated by structural assurance. Physical and psychological risks can positively moderate the relationship between driver-based trust and continuance intention. This study provides new insights on specifying which types of trust and risks can affect consumers’ intention to reuse in the sharing economy. The study also suggests new ideas for service providers to retain their consumers in this emerging sharing economy.
中文翻译:
共享经济中消费者信任和风险对持续意愿的作用:一项实证研究
这项实证研究探讨了共享经济中信任,风险和替代方案对客户确认,满意度和持续意图的吸引力的作用。还检查了身体和心理风险对他们的相互作用的影响。通过结构方程模型分析了来自458个有效响应的在线消费者调查的数据。结果表明,满意度和持续性意图之间的关系部分地由基于平台的信任,基于驾驶员的信任和替代方案的吸引力所介导,而与结构保证不一致。身体和心理风险可以积极地缓解基于驾驶员的信任与持续意愿之间的关系。这项研究为指定哪种信任和风险类型可以影响消费者在共享经济中重用的意图提供了新的见解。该研究还为服务提供商提出了一些新思路,以在这种新兴的共享经济中留住他们的消费者。