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A content analysis for government’s and hotels’ response to COVID-19 pandemic in Egypt
Tourism and Hospitality Research Pub Date : 2021-04-13 , DOI: 10.1177/14673584211002614
Islam Elbayoumi Salem 1 , Zakaria Elkhwesky 2 , Haywantee Ramkissoon 3
Affiliation  

Drawing on the Situational Crisis Communication theory (SCCT), this study recapitulates the initiatives, practices, and responses of the Egyptian government and chain-managed five-star hotels during the COVID-19 global health pandemic. Subjective and objective content analysis is employed in this study. Subjective content analysis is employed to examine newspapers, magazines, T.V channels, and official pages on Facebook to determine the initiatives and practices adopted by the Egyptian government. Objective content analysis is further used to determine the COVID-19 hospitality practices adopted by 22 chain-managed five-star hotels by examining their official websites. Thematic saturation was attained when observations and analyses exhibited no new themes. Findings indicated that the Egyptian government and chain-managed five-star hotels implemented a number of initiatives and practices focused on financial policies, health and hygiene, workforce and training, marketing, domestic tourism, booking flexibility, cancellation policies, community support, vacations, and contracts. This study contributes to crisis management research by being one of the first studies to explore governments and hotel operations practices and initiatives during the COVID-19 using Egypt as a case study. We discuss the theoretical and practical implications during and post the COVID-19.



中文翻译:

埃及政府和酒店应对COVID-19大流行的内容分析

该研究基于情景危机传播理论(SCCT),概述了COVID-19全球健康大流行期间埃及政府和连锁管理的五星级酒店的举措,做法和对策。本研究采用主观和客观内容分析。主观内容分析用于检查Facebook上的报纸,杂志,电视频道和官方页面,以确定埃及政府采取的措施和做法。客观内容分析还用于通过检查22家连锁管理的五星级酒店的官方网站来确定其COVID-19接待做法。当观察和分析没有新主题时,主题达到饱和。调查结果表明,埃及政府和连锁管理的五星级酒店实施了多项举措和做法,重点关注财务政策,健康和卫生,劳动力和培训,市场营销,国内旅游,预订灵活性,取消政策,社区支持,度假,和合同。这项研究以埃及为案例,是在COVID-19期间探索政府和酒店运营实践和举措的首批研究之一,从而为危机管理研究做出了贡献。我们讨论COVID-19期间和之后的理论和实践意义。这项研究以埃及为案例,是在COVID-19期间探索政府和酒店运营实践和举措的首批研究之一,从而为危机管理研究做出了贡献。我们讨论COVID-19期间和之后的理论和实践意义。这项研究以埃及为案例,是在COVID-19期间探索政府和酒店运营实践和举措的首批研究之一,从而为危机管理研究做出了贡献。我们讨论COVID-19期间和之后的理论和实践意义。

更新日期:2021-04-13
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