ABSTRACT

We provide an experimental investigation of empirical phenomena of free tours – city tours after which tourists remunerate the guide with voluntary Pay-What-You-Want payments. Using a sample of 471 international travellers from 50 nations, we analyse cross-country differences in the size of the voluntary payments. We explain differences in average payment sizes in relationship to cultural values defined by Hofstede’s Cultural Dimensions [1983. National cultures in four dimensions: A research-based theory of cultural differences among nations. International Studies of Management & Organization, 13(1–2), 46–74] and selected from the World Value Survey. We show that the cultural factors have stronger impact on payments when the decision about the amount to be paid is made before the tour. We discuss practical, managerial implications of our findings and discuss consequences of the voluntary payments introduction to the tourism sector.

摘要

我们对免费旅游的经验现象进行了实验调查——城市旅游之后，游客以自愿的按需付费方式向导游支付报酬。使用来自 50 个国家的 471 名国际旅行者的样本，我们分析了自愿支付规模的跨国差异。我们解释了平均支付规模与 Hofstede 的文化维度 [1983] 定义的文化价值之间的差异。四个维度的民族文化：基于研究的民族间文化差异理论。国际管理与组织研究, 13(1-2), 46-74] 并选自世界价值调查。我们表明，当在旅行前决定要支付的金额时，文化因素对支付的影响更大。我们讨论了我们的研究结果的实际管理意义，并讨论了自愿支付引入旅游业的后果。