As social media platforms have developed over the past decade, they are no longer simply sites for interactions and networked sociality; they also now facilitate backwards glances to previous times, moments, and events. Users’ past content is turned into definable objects that can be scored, rated, and resurfaced as “memories.” There is, then, a need to understand how metrics have come to shape digital and social media memory practices, and how the relationship between memory, data, and metrics can be further understood. This article seeks to outline some of the relations between social media, metrics, and memory. It examines how metrics shape remembrance of the past within social media. Drawing on qualitative interviews as well as focus group data, the article examines the ways in which metrics are implicated in memory making and memory practices. This article explores the effect of social media “likes” on people’s memory attachments and emotional associations with the past. The article then examines how memory features incentivize users to keep remembering through accumulation. It also examines how numerating engagements leads to a sense of competition in how the digital past is approached and experienced. Finally, the article explores the tensions that arise in quantifying people’s engagements with their memories. This article proposes the notion of quantified nostalgia in order to examine how metrics are variously performative in memory making, and how regimes of ordinary measures can figure in the engagement and reconstruction of the digital past in multiple ways.

随着社交媒体平台在过去十年中的发展，它们不再仅仅是互动和网络社交的站点。现在，它们还有助于向后看过去的时间，时刻和事件。用户过去的内容变成可以定义的对象，可以对其进行评分，评分和重新显示为“内存”。因此，需要了解度量标准如何形成数字和社交媒体存储实践，以及如何进一步理解存储，数据和度量标准之间的关系。本文旨在概述社交媒体，指标和内存之间的一些关系。它研究了指标如何塑造社交媒体中对过去的记忆。本文利用定性访谈和焦点小组的数据，研究了将指标与记忆力和记忆力实践相联系的方式。本文探讨了社交媒体“喜欢”对人们的记忆依恋和与过去的情感联系的影响。然后，本文研究了内存功能如何激励用户通过积累来保持记忆。它还探讨了如何进行数字化互动如何在如何处理和体验数字过去方面带来竞争感。最后，本文探讨了量化人们与他们的记忆的互动时所产生的紧张关系。本文提出了 它还探讨了如何进行数字化互动如何在如何处理和体验数字过去方面带来竞争感。最后，本文探讨了量化人们与他们的记忆的互动时所产生的紧张关系。本文提出了 它还探讨了如何进行数字化互动如何在如何处理和体验数字过去方面带来竞争感。最后，本文探讨了量化人们与他们的记忆的互动时所产生的紧张关系。本文提出了为了研究度量标准在记忆制作中的各种表现方式，以及普通措施的制度如何以多种方式参与数字过去的介入和重建，需要对量化的怀旧进行量化。