We present an exploratory study to examine the antecedents of artrepreneurship, the decision of artists to commercialise the fruits of their practice. We hypothesise and test the influence of three key drivers using a questionnaire-based study with 93 practicing artists. While a number of factors from individual difference psychology are significant explanators, objective characteristics associated with several aspects of artistic practice (such as career stage, income, recognition and time intensity) provide little evidence to explain what makes an artist become an artrepreneur. We also measure the concept of artrepreneurial passion adapted from the business entrepreneurship literature but find no evidence that this drives artrepreneurship. Overall the results, while tentative based on a modest sample size, support a disconnect between artistic identity and business venturing as suggested in the previous work. Instead, individual difference characteristics associated more generally with business entrepreneurship seem to make the artrepreneur.

我们提出了一项探索性研究，以考察艺术创业的前因，即艺术家将其实践成果商业化的决定。我们通过对93名执业艺术家进行的基于问卷调查的研究，假设并测试了三个主要驱动因素的影响。尽管来自个体差异心理的许多因素是重要的解释者，但与艺术实践的多个方面相关的客观特征（例如职业阶段，收入，认可度和时间强度）并不能提供充分的证据来说明使艺术家成为艺术品经纪人的原因。我们还评估了创业激情的概念改编自商业企业家文献，但没有证据表明这推动了创业精神。总体而言，虽然初步的研究结果只是基于适度的样本量，但仍支持艺术身份和企业冒险之间的脱节，正如先前工作中所建议的。取而代之的是，个体差异特征更普遍地与商业企业家精神有关，这似乎使这位企业家成为了企业家。