SUMMARY

The world's population is expected to reach 9.8 billion people by 2050. Increases in population size, coupled with socio-economic changes such as urbanisation, age demographics, and increasing affluence levels, will double the demand for poultry products by 2050. The primary objective of agribusiness is to ensure food security for the global population at affordable prices. Concurrently, there is a desire that all food products be produced sustainably. The poultry industry is well-positioned to achieve adequate nutrient-dense food provision because chickens are efficient converters of energy and nutrients into edible product. Poultry production plays an essential role in local food security and the alleviation of poverty in the absence of other nutrient-dense foods. The poultry industry possesses the technology, skills and capital to meet the expected demand targets. However, the demand for poultry products that fulfil the environmental, social and financial standpoints of sustainability will increase. Public opinion will prevent us from using many of the technologies required to achieve these goals. Consumers will need to change their expectations, behaviour and spending patterns in the best interests of sustainability.

概括

到 2050 年，世界人口预计将达到 98 亿。人口规模的增加，加上城市化、人口老龄化和富裕程度提高等社会经济变化，到 2050 年将对家禽产品的需求增加一倍。农业综合企业旨在以负担得起的价格确保全球人口的粮食安全。同时，希望所有食品都以可持续方式生产。家禽业处于有利地位，可以提供足够的营养丰富的食物，因为鸡是能量和营养物质转化为可食用产品的有效转换器。在缺乏其他营养丰富的食物的情况下，家禽生产在当地粮食安全和减轻贫困方面发挥着重要作用。家禽业拥有技术，技能和资本以满足预期的需求目标。然而，对满足可持续性的环境、社会和财务观点的家禽产品的需求将会增加。公众舆论将阻止我们使用实现这些目标所需的许多技术。为了可持续发展的最佳利益，消费者需要改变他们的期望、行为和消费模式。