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Food packaging during the COVID-19 pandemic: Consumer perceptions
International Journal of Consumer Studies ( IF 7.096 ) Pub Date : 2021-04-08 , DOI: 10.1111/ijcs.12691
Robert Kitz 1 , Tony Walker 1 , Sylvain Charlebois 1 , Janet Music 1
Affiliation  

While plastics play an important role in the safety, shelf-life, and affordability of many foods, their mismanagement as waste presents a serious environmental problem. In 2019, governments in Canada and globally were poised to take legislative action to curb the use of single-use plastics, with strong public support. However, the COVID-19 pandemic has since disrupted those initiatives as well as the public sentiment underlying them. The aim of our study is to measure changes in Canadian consumers’ attitudes toward single-use plastic food packaging, from Summer 2019 to Summer 2020. The methodology relies on two, representative surveys of the Canadian population, carried out in May 2019 (n = 1,094) and in June 2020 (n = 977). Our measures explored potential impacts on consumer perceptions, driven both by new food safety concerns during the pandemic and also by increased price consciousness during a time of economic recession. We found that 55% of respondents were more concerned about food safety since COVID-19, and that 50% of respondents had become more price conscious when buying groceries. However, we found only a slight decline in motivation to reduce plastics – though with a sharper reduction among males. A stronger shift was seen in attitudes towards policy, where our results show a clear decline in support for tighter regulations or bans on single-use plastics, along with an increase in consumers’ willingness to pay for biodegradable alternatives. These findings suggest a more difficult road ahead for legislative approaches, but also potential opportunities for market-based strategies and innovations in the food sector.

中文翻译:

COVID-19 大流行期间的食品包装:消费者的看法

虽然塑料在许多食品的安全性、保质期和可负担性方面发挥着重要作用,但它们作为废物的管理不善带来了严重的环境问题。2019 年,加拿大和全球政府准备采取立法行动,在公众的大力支持下遏制一次性塑料的使用。然而,自那以后,COVID-19 大流行扰乱了这些举措以及这些举措背后的公众情绪。我们研究的目的是衡量从 2019 年夏季到 2020 年夏季加拿大消费者对一次性塑料食品包装态度的变化。该方法依赖于 2019 年 5 月对加拿大人口进行的两项代表性调查(n  = 1,094)和 2020 年 6 月(n = 977)。我们的措施探讨了对消费者观念的潜在影响,这既是由于大流行期间新的食品安全问题,也是由于经济衰退期间价格意识的增强。我们发现,自 COVID-19 以来,55% 的受访者更加关注食品安全,50% 的受访者在购买杂货时变得更加注重价格。然而,我们发现减少塑料的动机仅略有下降——尽管男性的减少幅度更大。对政策的态度发生了更强烈的转变,我们的结果显示,对更严格的法规或一次性塑料禁令的支持明显下降,同时消费者购买可生物降解替代品的意愿增加。这些发现表明立法方法的前路更加艰难,
更新日期:2021-04-08
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