Purpose

This study aims to explore the chicken and egg paradox in the taxi e-hailing business contributing to define a condition of system emergence. This paradox is a meaningful one as these platforms represent a system where the passengers systems have no reason to participate if they have no drivers-systems to answer their call, but, at the same time, the platform is not useful to the drivers-system if there are no passengers-systems using the platform.

Design/methodology/approach

To understand how this paradox has been dealt with in the taxi e-hailing business, this study focused on a case study on a best practice in Italian taxi e-hailing industry (i.e. MyTaxi/FreeNow). This study wants to comprehend which actions have been implemented to solve this paradox and has tried to identify the interconnections between the various strategies to create a closed loop diagram for further testing.

Findings

This study has found that the company did not choose a single “subsystem” (passenger or driver), but it has stimulated the creation of several mutually reinforcing motivation for have both subsystems interact to help the company grow.

Originality/value

To the best of the authors’ knowledge, this paradox has never been studied using the complex adaptive system perspective. This perspective is particularly useful in this case and in the similar ones with several different interacting factors that cannot be really studied without using a higher order perspective.

中文翻译：

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出租车电子打车平台中鸡肉和鸡蛋悖论的解决方案：来自MyTaxi – FreeNow案例的一些证据

目的

这项研究旨在探讨出租车电子打车业务中的鸡肉和鸡蛋悖论，它有助于定义系统出现的条件。这种矛盾是一个有意义的矛盾，因为这些平台代表了一个系统，其中如果乘客系统没有驾驶员系统来接听电话，他们就没有理由参加，但是与此同时，该平台对驾驶员系统没有用处如果没有使用该平台的乘客系统。

设计/方法/方法

为了了解在出租车电子打车业务中如何处理此悖论，本研究着重于意大利出租车电子打车行业（即MyTaxi / FreeNow）最佳实践的案例研究。这项研究希望了解采取了哪些措施来解决这一矛盾，并试图确定各种策略之间的相互联系，以创建一个闭环图以进行进一步的测试。

发现

这项研究发现，公司没有选择单个“子系统”（乘客或驾驶员），但它刺激了创建相互促进的若干动机，使两个子系统相互作用以帮助公司发展。

创意/价值

据作者所知，从未使用复杂的自适应系统角度研究这种悖论。这种观点在这种情况下以及在具有几个不同相互作用因子的相似观点中特别有用，如果不使用高阶观点就无法真正研究。