Purpose

The purpose of this paper is to discuss the evolution of the cross-disciplinary area of ethics and international marketing and to highlight the current and future scope of research in this area.

Design/methodology/approach

The authors conducted a systematic literature review (SLR) of research papers from reputed journals which publish articles in this cross-disciplinary subject area. This paper especially investigates the perception, issues, concepts and theories used in ethics and international marketing. Scopus and Web of Science databases were primarily used to select the articles.

Findings

The paper highlights the importance of cross-disciplinary research in the areas of ethics and international marketing. The study also shows different kinds of research work published in this area between 1994 and 2020. Also, the study shows that the maximum research has been conducted in the USA and the UK. Finally, the paper also highlights the major theories that different authors have used in this interdisciplinary area.

Research limitations/implications

The paper does not discuss other complex areas of cross-disciplinary international marketing other than ethics and international marketing. The paper omits the literature from books, stand-alone nonindexed journals, etc. Also, the paper has only used the Web of Science and Scopus databases.

Practical implications

The study argues the importance of ethics in international marketing. The study also provides inputs to the international marketers so that they can successfully address the complex challenges in the cross-disciplinary area of ethics and international marketing. The study also helps marketers to rethink their approaches on international marketing ethics.

Originality/value

This may be one of the few studies in the cross-disciplinary area of ethics and international marketing. This paper can open avenues and influence other researchers to study the cross-disciplinary areas of marketing.

中文翻译：

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国际营销中的跨学科问题：关于国际营销和道德问题的系统文献综述

目的

本文的目的是讨论道德和国际营销跨学科领域的演变，并强调该领域当前和未来的研究范围。

设计/方法/方法

作者对在这一跨学科学科领域发表文章的知名期刊的研究论文进行了系统的文献综述 (SLR)。本文特别研究了伦理学和国际营销中使用的观念、问题、概念和理论。Scopus 和 Web of Science 数据库主要用于选择文章。

发现

该论文强调了跨学科研究在道德和国际营销领域的重要性。该研究还显示了 1994 年至 2020 年间在该领域发表的不同类型的研究工作。此外，该研究表明，最大的研究是在美国和英国进行的。最后，本文还重点介绍了不同作者在这一跨学科领域中使用的主要理论。

研究限制/影响

除了道德和国际营销之外，本文不讨论跨学科国际营销的其他复杂领域。该论文省略了书籍、独立非索引期刊等的文献。此外，该论文仅使用了 Web of Science 和 Scopus 数据库。

实际影响

该研究论证了道德在国际营销中的重要性。该研究还为国际营销人员提供了意见，以便他们能够成功应对道德和国际营销跨学科领域的复杂挑战。该研究还帮助营销人员重新思考他们在国际营销道德方面的方法。

原创性/价值

这可能是伦理学和国际营销跨学科领域为数不多的研究之一。本文可以开辟途径并影响其他研究人员研究营销的跨学科领域。