Current Issues in Tourism ( IF 7.578 ) Pub Date : 2021-04-10 , DOI: 10.1080/13683500.2021.1910632 Jaume Rosselló 1, 2 , Andreu Sansó 1, 3 , Audronė Virbickaitė 4
ABSTRACT
During the last years, the implementation of large tourism behaviour surveys organized at national level has been generalized in many countries. However, since many of the tourism policies are decided at a local level, regional planners and managers frequently question the usefulness of these national surveys when, in fact, the number of available surveys representing their regions is too small to get a representative view of the tourists’ profiles in their specific destination or business. This work presents and applies small area techniques to overcome the problem of obtaining estimators of certain variables of interest for very specific market segments, taking advantage of the cross-information that defines the segment. To illustrate the technique, the Spanish Household Budget Survey is considered, in particular, two specific categories, related to tourism spending, illustrating the potential of the methodology in travel and tourism planning. The results show the possibility of extracting expenditure information in market segments even in the absence of sample observations.
中文翻译:
当地旅游经理如何从全国调查中受益:估算小细分市场的旅游和餐厅支出
摘要
近年来,在国家层面组织的大型旅游行为调查的实施已在许多国家得到推广。然而,由于许多旅游政策是在地方层面决定的,区域规划者和管理人员经常质疑这些全国性调查的有用性,事实上,代表他们地区的可用调查数量太少,无法获得具有代表性的看法。游客在其特定目的地或业务中的个人资料。这项工作提出并应用小区域技术来克服获取特定细分市场的某些感兴趣变量的估计量的问题,利用定义细分市场的交叉信息。为了说明该技术,特别考虑了西班牙家庭预算调查两个特定类别,与旅游支出相关,说明该方法在旅行和旅游规划中的潜力。结果表明,即使在没有样本观察的情况下,也有可能提取细分市场的支出信息。