Despite the crucial role a crowdfunding campaign webpage can play in attracting potential backers, there has been a lack of theory-driven studies to investigate how to design effective campaign webpages for successful campaigns. Based on the Stimulus-Organism-Response (S-O-R) framework, HCI theories, and literature on information diagnosticity, this study investigates how the effects of progress presentation designs can improve intention to back a crowdfunding campaign project. A total of 463 subjects participated in two controlled experiments. MANCOVA and subsequent ANCOVA tests were conducted. We find significant effects of progress cue designs on backers' perceptions, in turn inducing their intention to back projects.

尽管众筹活动网页在吸引潜在支持者方面可以发挥关键作用，但缺乏理论驱动的研究来调查如何为成功的活动设计有效的活动网页。基于刺激-有机体-响应 (SOR) 框架、HCI 理论和信息诊断性文献，本研究调查了进度演示设计的效果如何提高支持众筹活动项目的意愿。共有 463 名受试者参加了两个对照实验。进行了 MANCOVA 和随后的 ANCOVA 测试。我们发现进度提示设计对支持者的看法有显着影响，进而诱导他们支持项目的意图。