当前位置: X-MOL 学术Measuring Business Excellence › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Digital skills in tourism. A study from the Next Tourism Generation (NTG) Alliance
Measuring Business Excellence Pub Date : 2021-04-09 , DOI: 10.1108/mbe-11-2020-0151
Patrocinio Zaragoza-Sáez 1 , Bartolomé Marco-Lajara 1 , Mercedes Ubeda-Garcia 1
Affiliation  

Purpose

This paper aims to identify the gap existing between the current and future needs regarding digital skills, as well as the training needs for the 2030 horizon in Spanish tourism organisations belonging to five subsectors (accommodation, food and beverage, destination management, visitor attractions and travel agents and tour operators).

Design/methodology/approach

A mixed research methodology, which combined qualitative and quantitative approaches, served as the basis for this research work. Qualitative research took place between April 2018 and March 2019 and went through three stages: desk research, focus groups and interviews. Quantitative research developed from January to June 2019 by means of an online administered survey (Qualtrics). In total, 139 Spanish tourism organisations participated.

Findings

Tourism organisations analysed consider that digital skills are still an unresolved issue. Employees are willing to operate in environments where technology has an increasingly leading role. However, organisations believe that there remains a lot to be done until employees have, both at present and by the year 2030, a suitable level of digital skills enabling them to operate in the tourism subsectors analysed.

Originality/value

This study is framed within the European project called Next Tourism Generation (NTG), which involves 14 partners from eight countries. The findings obtained will help to develop a Europe Blueprint Strategy for digital skills within the tourism and hospitality sector, to provide employees, employers, entrepreneurs, teachers, trainers and students with a set of core digital skills represented in a skills matrix.



中文翻译:

旅游数字技能。来自下一代旅游一代 (NTG) 联盟的一项研究

目的

本文旨在确定属于五个子行业(住宿、餐饮、目的地管理、旅游景点和旅游)的西班牙旅游组织在数字技能方面当前和未来需求之间存在的差距,以及 2030 年的培训需求。代理商和旅行社)。

设计/方法/方法

将定性和定量方法相结合的混合研究方法是本研究工作的基础。定性研究于 2018 年 4 月至 2019 年 3 月进行,经历了三个阶段:案头研究、焦点小组和访谈。定量研究于 2019 年 1 月至 2019 年 6 月通过在线管理调查 (Qualtrics) 开展。总共有 139 个西班牙旅游组织参加。

发现

分析的旅游组织认为数字技能仍然是一个未解决的问题。员工愿意在技术发挥越来越重要作用的环境中工作。然而,组织认为,在员工目前和到 2030 年具备适当水平的数字技能,使他们能够在所分析的旅游子行业中运作之前,还有很多工作要做。

原创性/价值

这项研究是在名为“下一代旅游一代”(NTG)的欧洲项目中进行的,该项目涉及来自 8 个国家的 14 个合作伙伴。获得的调查结果将有助于制定旅游和酒店业数字技能的欧洲蓝图战略,为员工、雇主、企业家、教师、培训师和学生提供一套以技能矩阵表示的核心数字技能。

更新日期:2021-04-09
down
wechat
bug