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Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda
International Marketing Review ( IF 5.774 ) Pub Date : 2021-04-07 , DOI: 10.1108/imr-01-2021-0027
Michael Christofi , Lea Iaia , Filippo Marchesani , Francesca Masciarelli

Purpose

Smart cities and their internationalization process and efforts in order to gain the competitive advantage in the international arena have received a great deal of attention by marketing scholars and practitioners alike. Yet, the growing number of studies focused on this topic has led to considerable fragmentation and theoretical confusion.

Design/methodology/approach

To move the domain forward, this study applies the systematic review methodology and reviews 41 peer-reviewed articles published in highly esteemed publication outlets.

Findings

Building on the antecedents–phenomenon–consequences framework, the authors discuss the antecedents and consequences of the various innovative marketing strategies that smart cities adopt for their internationalization and development of an international competitive advantage. In the process of doing so, the authors synthesize the findings of the studies as well as literature gaps that provide fruitful avenues for future research.

Originality/value

This article offers a systematic review of extant marketing research on smart cities and their efforts to internationalize. In particular, this study advances the conceptual development of smart city internationalization and innovation by a marketing lens, provides an integrative, international-oriented framework that maps the extant literature across disciplines and countries, expands the boundaries of this research domain into new research paths and offers implications for policy and practice.



中文翻译:

智慧城市发展中的营销创新和国际化:系统回顾、框架和研究议程

目的

智慧城市及其国际化进程和为在国际舞台上获得竞争优势而做出的努力受到了营销学者和从业者的广泛关注。然而,越来越多的研究集中在这个主题上,导致了相当大的碎片化和理论混乱。

设计/方法/方法

为了推动该领域向前发展,本研究应用了系统评价方法并对发表在备受推崇的出版机构中的 41 篇同行评议文章进行了评述。

发现

在前因-现象-后果框架的基础上,作者讨论了智慧城市为实现国际化和发展国际竞争优势而采用的各种创新营销策略的前因和后果。在这样做的过程中,作者综合了研究结果以及文献空白,为未来的研究提供了富有成效的途径。

原创性/价值

本文对现有的智慧城市营销研究及其国际化努力进行了系统回顾。特别是,本研究从营销视角推进智慧城市国际化和创新的概念发展,提供了一个综合的、面向国际的框架,映射跨学科和国家的现有文献,将该研究领域的边界扩展到新的研究路径和提供对政策和实践的影响。

更新日期:2021-04-07
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