Purpose

The peer-to-peer (P2P) accommodation-sharing market has developed rapidly on the strength of information technology in recent years. Matching providers and customers in an information technology (IT)-enabled platform is a key determinant of both parties' experiences and the healthy development of the platform. However, previous research has not sufficiently explained the mechanism of provider–customer matching in accommodation sharing, especially at the psychological level. Based on field cognitive style theory, this study examines how the match and mismatch affect customers' online and offline satisfaction and whether a significant difference exists between online and offline satisfaction under different matching patterns.

Design/methodology/approach

The authors test the proposed theoretical model using 122 provider–customer dyad data collected through a field study.

Findings

The results suggest that customers' online and offline satisfaction under match is significantly higher than that under mismatch. In addition, customers' online satisfaction is significantly higher than their offline satisfaction under mismatch, but there is no significant difference between the two under match. The perceived price fairness also plays a moderating role in the case of mismatch.

Originality/value

In summary, these findings provide a novel understanding about the matching patterns and their outcomes in the accommodation-sharing context and expand the contents and applications of field cognitive style theory and matching theory. This study will help these IT-enabled platforms to provide personalized matching services at the psychological level, thereby enhancing user experience and corporate competitiveness. 10; 10;

中文翻译：

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供应商和客户在住宿共享中的匹配与不匹配：一种认知风格的观点

目的

近年来，随着信息技术的发展，对等（P2P）住宿共享市场迅速发展。在支持信息技术（IT）的平台中匹配提供商和客户是双方经验和平台健康发展的关键决定因素。但是，先前的研究不足以解释住宿共享中提供者-客户匹配的机制，尤其是在心理层面。基于现场认知风格理论，本研究探讨了匹配和不匹配如何影响客户的在线和离线满意度，以及在不同匹配模式下在线和离线满意度之间是否存在显着差异。

设计/方法/方法

作者使用通过实地研究收集到的122个提供者－客户二元数据来测试提出的理论模型。

发现

结果表明，匹配条件下客户的在线和离线满意度明显高于不匹配条件下的客户。此外，在错配情况下，客户的在线满意度明显高于其离线满意度，但是在错位情况下，两者之间没有显着差异。在不匹配的情况下，感知到的价格公平性也起调节作用。

创意/价值

总之，这些发现为适应模式下的匹配模式及其结果提供了新颖的理解，并扩展了领域认知风格理论和匹配理论的内容和应用。这项研究将帮助这些支持IT的平台在心理层面上提供个性化的匹配服务，从而增强用户体验和企业竞争力。10; 10;