This review of mental imagery research has the core objective of fostering more research on the topic of sensory imagery. The review is organized around a conceptual framework highlighting (a) how mental imagery is formed, (b) the elicitation and elaboration of mental imagery, (c) the multi-modal nature of sensory imagery, and (d) the consumer behavior consequences of mental imagery. This conceptual framework provides many new lenses through which researchers can view prior findings, and thereby motivates innovative new research ideas. Future research directions are provided in each section of the review, with additional unexplored opportunities presented in a final section.

中文翻译：

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消费者心理学感官意象综述

这篇对心理意象研究的回顾的核心目标是促进对感觉意象主题的更多研究。这篇综述围绕一个概念框架组织起来，强调 (a) 心理意象是如何形成的，(b) 心理意象的启发和阐述，(c) 感官意象的多模态性质，以及 (d)心理意象。这个概念框架提供了许多新的视角，研究人员可以通过这些视角查看先前的发现，从而激发创新的新研究思路。审查的每个部分都提供了未来的研究方向，最后一部分提供了其他未探索的机会。